William von Hippel Interview

William von Hippel has a discussion with Tom about the path to writing his acclaimed book, The Social Leap, and the science behind human interaction. He unpacks why Dale Carnegie's advice in the book, How to Win Friends and Influence People, is so difficult for us to follow. He also reveals why, if trapped on a desert island with no other food, he'd choose hot dogs over bananas as sustenance. 

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Listen to Tom Cridland's Interview with William von Hippel on Spotify

Listen to Tom Cridland's Interview with William von Hippel on Apple Podcasts