The 30 Year Sweatshirt

17 June 2015

The 30 Year Sweatshirt


 The 30 Year Sweatshirt is:

  • Guaranteed for 30 Years and built to last a lifetime. 

  • Sustainable fashion designed to lead an industry trend towards protecting our natural resources by making truly durable clothing.

  • Handmade by artisans in rural Portugal who have been crafting beautiful clothing for over 50 years, underlining the fact our 30 Year Guarantee is no gimmick. 

  • Ethically made using organic cotton, reflecting our commitment to quality, respect for the environment and responsible production ethos.

  • Crafted out of luxury fabric from only the finest quality yarn. This ensures both incredible softness and a lifetime of durability.

  • Value you deserve created by cutting out £75 / $115+ of pointless retail markups and delivering The 30 Year Sweatshirt direct to you at the wholesale price of £55 / $85. 

There are some items that should feature in everyone’s wardrobe and a crewneck sweatshirt is certainly one of them. Support our cry for sustainable fashion by purchasing The 30 Year Sweatshirt here for £55.


A lot of big fashion brands make their clothing knowing that it will fall apart, so that their customers will have to return to buy more. It’s called built-in obsolescence, and it creates a cycle of consumption and waste that’s become all too common these days.

This has to change. Our natural resources deserve a higher level of respect and so do you.

We’re going to prove that clothing can, and should, last a lifetime. Starting right here, with The 30 Year Sweatshirt.

Partnering with a group of old school Portuguese craftsmen, who have been hand-making clothing since 1964, we have created a premium knit crewneck sweatshirt that is so well made we are backing it up with a 30 Year Guarantee.

Together we can create a more sustainable fashion industry and lead a trend towards truly durable clothing. As our video demonstrates, this will only be possible with your help!

The 30 Year Sweatshirt has been featured by Toby Huntington-Whiteley (pictured above in Chilli Red) and the following newspapers and media so far: