Tom Cridland started his luxury sustainable clothing brand in 2014 with a £6,000 government start-up loan and has since developed a customer base on every continent. He is strongly opposed to the fast fashion mentality and believes that clothing should be treasured, not treated as quickly disposable. All garments are made to last a lifetime and backed with a 30 Year Guarantee - if anything happens to your item of clothing within the next three decades, we will repair it free of charge. This underlines our sustainable approach to fashion and demonstrates our commitment to making our clothing durable. We encourage you to buy less, but buy the best.
If you want to dress to impress mother nature, what better way than in sustainable clothing that is guaranteed for 30 Years? Choosing clothing that is designed to last a lifetime helps combat the environmental impact of the fashion industry, which has become the world’s second most polluting as a result of throwaway culture. Making your clothing last longer has been shown to reduce carbon, water and waste footprints. Tom Cridland clothing was sustainable before sustainability became trendy, starting with the groundbreaking 30 Year Sweatshirt in 2015.
Our Organic Cotton is GOTs certified. It does not contain toxic pesticides, unlike cotton farmed “conventionally”, which contaminates the water and causes severe damage to the plants, animals, micro-organisms, and, of course, human beings. Our Recycled Polyester is made from plastic bottles with environmentally responsible treatment of waste water and no toxic additives. Our colours are created using botanical dyes that are sourced naturally. Our production is PETA approved vegan, meaning that our garments are composed entirely of vegan materials, and that we do not conduct or commission any animal tests on ingredients, formulations or products.
Whilst greenhouse gases are essential for keeping Earth liveable, human activities such as fossil fuel burning, deforestation and, of course, fast fast fashion have caused emissions to reach record highs and created an imbalance. Private innovation, like promoting the idea that clothing should be treasured and not seen as disposable, will help reverse this trend. By simply changing our attitude to fashion, we can reduce our carbon footprint and reject the homogenisation of style by corporate fast fashion.