Tom Cridland
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Tom Cridland
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Home / Tom Cridland

Tom Cridland is an Anglo-Portuguese musician, fashion designer and entrepreneur. He works with his Anglo-Italian wife, Deborah, whom he married in Ravello on the 14th October, 2023.

Tom grew up (Beatles obsessed) in London and Lisbon with his father, Jonathan, his mother, Manuela, and his brother, James.

Tom's introduction to the music business came through his fashion brand, Tom Cridland Clothing, established in 2014, and its customer, Nigel Olsson.

Tom is a singer, songwriter, record producer and piano player. He learnt the piano during the Covid-19 lockdowns as a means of overcoming alcoholism, inspired by Elton John, and has performed all over the world as his alter ego, "Sir El Tom". He has played hundreds of concerts at iconic venues including Carnegie Hall, Adelphi Theatre, Teatro Tivoli, Casino Estoril, Vivo Rio, Théâtre du Gymnase Marie Bell, Emerson Colonial Theatre, The Granada Theatre Santa Barbara, Balboa Theatre, The Conrad Prebys Performing Arts Center, Perot Theatre, Sioux City Orpheum, Robinson Center, Koger Center for the Arts, Buskirk-Chumley Theater, Performing Arts Center San Luis Obispo, Scottsdale Performing Arts Center, Sunrise Theatre, Teatro Positivo, Ulysses Centro de Convenções, Vibra São Paulo, Liverpool Philharmonic Hall, Sheffield City Hall, New Wimbledon Theatre, Bristol Beacon, New Theatre Oxford and Birmingham Symphony Hall.

Tom has gone on to produce, write songs and record with the likes of The Stylistics, Shania Twain, Ronnie Wood of The Rolling Stones, Gene Simmons of KISS, Justin Hawkins of The Darkness, Billy Gibbons of ZZ Top, Bill Champlin, Davey Johnstone, Jay Graydon, The Real Thing, Nathan East, Kenji Suzuki of Simply Red, Tower of Power, Steve Lukather of Toto and many other industry legends.

Tom and Debs have consulted on creative, marketing and public relations for over 350 clients including Rubik’s, Castore, Sweaty Betty, Luno, Drumeo, Redshaw Advisors Ltd, Henry Poole & Co, Richard Anderson, Craghoppers, Build-A-Bear, Hometree, Keela, Corrymoor Socks, Tea & Tequila, Hometree, Araldica Castelvero, Lee Oskar Harmonicas, Santamaria Shirtmakers, Draper of Glastonbury, Iles Formula, Ynsect, Bodileys, Nigel Olsson and The Stylistics.

Between 2020 and 2025, Tom interviewed guests and friends on his Greatest Music of All Time Podcast, including Annie Lennox, Earth, Wind & Fire, Chick Corea, Smokey Robinson, Chance the Rapper, Dionne Warwick, Kevin Bacon, Seal, David Guetta, Christina Hendricks, Michael Imperioli, The Temptations, Tears For Fears, Pixie Lott, Brooks & Dunn, Gloria Estefan, Sean Paul, Lynyrd Skynyrd, Toto, Chris Rea, HAUSER, Johnny Marr, Yes, London Grammar, David Crosby, Rachel Bilson, Counting Crows, The Hollies, Shaggy, Steve Perry, Sir Cliff Richard, RAYE, Stewart Copeland and Seth Rogen.

Tom Cridland Clothing have made garments for the likes of Leonardo DiCaprio, Daniel Craig, Ben Stiller, Rod Stewart, Jeremy Piven, Toby Huntington-Whiteley, Robbie Williams, Hugh Grant, Nile Rodgers, Brandon Flowers, Stephen Fry, Frankie Valli, Michael Portillo and Stephen Merchant. Tom has designed Nigel Olsson's clothing for Elton John tours since 2014, including his purple suit for the historic, recording breaking performance at Glastonbury.

The brand is famous for The 30 Year™ Sweatshirt and The 30 Year™ T-Shirt, which were praised upon their release as pioneering sustainability by NBC, CBS, CNBC, BBC, ITV, The Times, The Telegraph, Daily Mail and Mail on Sunday, The Independent, The Guardian, Sydney Morning Herald, Daily Star, Daily Mirror, Forbes, Fast Company, Esquire, Evening Standard, The Huffington Post, El Pais, The Hindustan Times and many more global media outlets. Aside from being a devoted producer of the finest wardrobe staples, Tom Cridland Clothing is about finally being shown "a little damn respect".

For all enquiries, please click here to contact Tom.

  • The Guardian

    "he came up with the idea of producing long-lasting clothes, including a 30-year sweatshirt"

  • Outside

    "The pullover we tested has a broken-in softness right out of the package and double-reinforced stitching"

  • The Guardian

    "Sustainable fashion entrepreneur Tom Cridland has dressed Leonardo DiCaprio"

  • Refinery29

    "durably-constructed threads that you'll want to wear for years"

  • ABC Action News Tampa Bay

    "played over 300 gigs now all over the world dressed in Elton John’s signature glasses and colorful outfits covered in rhinestones"

  • Fox 7 Austin

    "has a new album with star-studded guests like Shaina Twain"

  • Spectrum News 1

    "battles alcohol addiction with inspiration from music, Elton John"

  • ABC15 News Good Morning Carolinas

    "on a tour of every state in America"

  • Time Out

    "has seen international success with extensive tours across the United States of America"

  • Daily Express

    "now tours the world as an Elton tribute act"

  • WGN9

    "Greatest Music of All Time, a podcast filled with candid interviews of your musical heroes"

  • The Hindu

    "Designers like Tom Cridland are in the forefront, driving change"

  • Forbes

    "sustainable luxury"

  • CBS News Los Angeles

    "Among his fans are Eco-conscious celebrities"

  • ABC

    "ha vendido su ropa de caballero, más bien clásica, al 007 Daniel Craig , Rod Stewart, Hugh Grant o Robert Williams"

  • The Guardian

    "Cridland’s unique selling point is the 30-year guarantee he attaches to his T-shirts"

  • Forbes

    "Cridland has became a media expert"

  • KLBK

    "on a tour of America with an Elton John Tribute"

  • WKRN News 2

    "overcoming addition to achieve success"

  • CBS8 San Diego

    "when Tom Cridland met Sir Elton John, he knew his life had to change forever"

  • SIC Notícias

    "é um dos mais famosos espetáculos de tributo a Elton John"

  • New York Post

    "was known to turn a casual drink with friends into a booze-fueled bender"

  • FOX13 Tampa Bay

    "the Rocket Man not only inspired him to take up the piano, but helped him stay sober"

  • LEX 18

    "the flare is familiar to that of a certain Rocketman"

  • Good Day Sacramento

    "his podcast has such legendary guests"

  • CNN Portugal

    "tem uma marca de roupa com garantia de 30 anos... decidiu cantar as canções de Elton John e foi um sucesso"

  • BBC World Service

    "when Tom was struggling with alcohol addiction, it was Elton's music that saved him"

  • WTVR

    "performing Elton John classics on stages across America"

  • Virgin Radio UK

    "to perform with Olsson at the iconic Troubadour was a dream come true for Tom"

  • FOX8 WGHP

    "honors Elton John with own "Eltom John" tribute tour"

  • AXS TV

    "the production genius of Tom Cridland"

  • Billboard

    "The Stylistics return with producer Tom Cridland"

  • FOX8 WGHP

    "Tom has produced The Stylistics first new album in seventeen years"

  • Men's Health

    "Cridland’s 30 Year Sweatshirt has made waves with its inspiring ecological message – and eye-catching design"

  • Hindustan Times

    "the designer who gives you a 30-year guarantee on his creations"

  • Independent

    "Tom Cridland makes his clothes using a combination of technology, premium fabrics and old-school craftsmanship"

  • CBS

    "a unique guarantee"

  • BBC Capital

    "clothing designed to last and backed by a 30-year guarantee"

  • Bild

    "Designer gibt 30 Jahre (!) Garantie auf Klamotten"

  • Fortune

    "sturdy stitching, durable materials, and bright colors"

  • Observador

    "é contra o desperdício"

  • Gear Patrol

    "built to stand the test of time"

  • Forbes

    "the crazy idea of building a garment that came with a 30-year-warranty"

  • NBC4

    "Cridland’s musical journey started during the pandemic when he learned to play the piano"

  • NBC

    "an old-school approach of setting up concerts in 48 states to promote his music"

  • Mirror

    "learned piano in lockdown and now gigs round world in tribute to his idol"

  • KCRW

    "Known as Sir “El Tom John,” Tom Cridland has made it his career to play the songs of Elton John"

  • City A.M.

    "worn by Leonardo DiCaprio, Stephen Fry, Hugh Grant, Daniel Craig and Rod Stewart"

  • Mail Online

    "used to regularly sink more than 10 pints of beer in a single sitting"

  • Men's Health

    "learning to play the piano helped him overcome a life-threatening drinking problem"

© Copyright Tom Cridland