Tom Cridland is a singer songwriter. Tom was encouraged to make his own music by a childhood obsession with The Beatles and the career of his friend, Nigel Olsson, Elton John's legendary drummer. When he started writing songs in 2019 he prolifically recorded over 100 of them and then played a gig all 48 contiguous US states. Tom's original music caught the attention of the legendary Philadelphia band, The Stylistics, who have invited him to open for them on their upcoming UK tour in 2021.

Tom designs clothing to last longer and be treasured, in direct contrast to the fast fashion philosophy that has become so prevalent in modern culture. His sustainable fashion innovations have taken his brand, founded with just a £6,000 government start-up loan upon his graduation from University, to having customers on every continent, being named a Fortune Cool Company and being included on the Sustainia100. Tom's designs are all backed with a signature 30 Year Guarantee to underline his sustainable ethos, intended to encourage you to buy better quality garments and hold onto them.