Story

A 30 Year Guarantee

The Times
a campaign against planned obsolescence

Tom Cridland's sustainable ethos is the antidote to fast fashion that has become so prevalent. The 30 Year Collection is meticulously handcrafted out of Italian cotton, wool and cashmere but will also save you money in cost per wear. The bonus is that you'll be helping protect our planet's natural resources by choosing truly durable clothing.

Press

"clothes that last...a boutique PR company and a rock band"
"strong seams and special treatments to prevent shrinking"
"Leonardo DiCaprio, Miley Cyrus, Clint Eastwood… the list goes on and on"
"the Tom Cridland brand promises to be a staple in your wardrobe for years to come"
"call it the anti-fast fashion label"
"the clothing industry's antithesis of fast fashion and one-use garments"
"worn by A-listers such as Leonardo DiCaprio and Daniel Craig"
"The only sweatshirt you'll ever own"
"sustainable clothing that will last a lifetime"
"has designed eco-friendly clothes for a number of A-list stars"
"taken the fashion world by storm"
"designed to last for the rest of your life"
"His clothes are cool, are worn by Daniel Craig and Leonardo DiCaprio"
"Cridland created his company fresh out of university"
"Tom Cridland wants to save the sweatshirt"
"quite brilliant"
"how to launch your own menswear brand with $9,000, a dream, and no gimmicks"
"for Cridland, it's not just about durability, but sustainability"
"seen on Leonardo DiCaprio and Hugh Grant"
"rejecting the fast fashion cycle"
"Tom's seen his chinos worn by silver-screen royalty"
"guaranteed to see you through three decades"
"clothes that last"
"tailor to the stars offers bold colours — and a 30-year guarantee"
"creating more durable clothing"
"Cridland is fighting against fast fashion"
"making sustainability trendy"
"donned by celebrities such as Leonardo DiCaprio, Hugh Grant, Stephen Fry, and Daniel Craig"
"designer quality at affordable prices"
"a bold quality guarantee"
"items of clothing that are guaranteed to last 30 years"

Sustainable Fashion

A Labour of Love

From London to Hollywood

A 30 Year Guarantee

Tom Cridland

Press